Posted in Social Media on October 22, 2010 by Ann-Christin Lindstedt
What happens these days when we get stuck in traffic, the airline loses our luggage, or the copier at work is jammed? Tweet about it, of course. Or blog. Or Facebook. Sure, we’ve all done it. Even on our business profiles.
And why not? It is social media, after all — a chance to show the personal side of business. For professionals, social media sites allow us to chat, vent, joke, commiserate, and share experiences with people who (we hope) will understand.
If a service provider gives you terrible service, it can be good to share that information (in the clearest, most constructive voice you can muster). Companies should be aware of this facet of social media and see it as an opportunity to respond and improve their service. But it’s different when you’re sharing gripes about your clients and customers.
While it may be tempting to jump on Twitter or Facebook when you’re irritated about a client forgetting to return your call or not listening to your excellent advice, don’t do it. No matter how well you think you veil your comments in anonymity, you can never be sure who’s watching and reading between the lines.
Twitter, Facebook, LinkedIn, and the like are making it easier than ever to share how we’re feeling in the moment. But never, ever forget: those tweets and posts are public and permanent. Did you know the U.S. Library of Congress is archiving every public Tweet you send? And who knows what Facebook is going to do with all our information. That should give us all pause.
Always be mindful of your public persona and brand on social media.
Posted in Social Media on May 31, 2010 by Ann-Christin Lindstedt
As a business-to-business (B2B) professional in Europe, does the pervasive use of Twitter in North America mystify you? Do you think of it solely as the domain of bored American teenagers and Hollywood stars? I understand. I did, too, until I tried it — and now it's a vital component of my marketing strategy and business development.
After reading the smart discussion on Twitter's #B2Bchat last week about best practices for professional and corporate Twitter (transcript), I was inspired to share what I've learned from great minds like theirs as well as my own experiences.
I hope this will convince some of you who are wavering about Twitter to give it a try — and to do it with the right mindset.*
1. Twitter is a Good Investment of Your Time. Really.
2. Don't Worry if You Don't Find Your Clients on Twitter. Focus on Industry Influencers & Thought-Leaders.
3. Realize It's Social: Follow and Interact.
4. Twitter Success is About Consistency of Value and Interaction.
5. Don't Feel Pressured to Perform or Conform. Find Your Voice. Be Yourself.
6. Have a Plan or You'll Get Sucked into a Twitter Time Warp.
7. If You Want Global Reach, You Will Need to Use English — at Least Part of the Time.
8. To Interact with an International Audience, Use Scheduled Tweets.
9. Give it at Least 3 Months of Concerted Effort before Forming an Opinion.
► If you're an experienced Twitterer, what other advice would you give someone who isn't convinced Twitter is good for business?
► If you're in B2B, what questions do you have about Twitter's usefulness for your business?
► If you're ready to create a Twitter profile, be sure to follow me @useglobalreach. I'd love to hear from you.
Welcome to our new website and blog! My name is Ann-Christin, and I'm the writer behind GlobalReach Copywriting. As you've probably figured out from reading through the site, we're all about helping you get the best results from your English marketing and communications. Hopefully, you'll find in this blog a wealth of information to encourage, motivate, inform, and support you.
- In Plain English, Please (Writing for an International Audience) Posted in International Communication
- Why Translating Your Website into English is a Bad Idea Posted in International Communication
- Content Utility: What Batman Can Teach You About Content Marketing Posted in Content Marketing (Content Utility)
- 4 Flaws That Weaken Your International Business Writing Posted in International Communication
- What a Swedish Heat Wave Can Teach You about Marketing Perspective Posted in Marketing
- 9 Things European B2B Professionals Should Know About Twitter Posted in Social Media
- Loose Lips Sink Ships (and Brands): a friendly reminder to watch what you say on social media Posted in Social Media
- Choosing the Right Digital Notebook: A Quick Note on OneNote v. Evernote Posted in Useful Tools, Publications, and Reviews
- How Weak International Business Writing Can Destroy Your Brand Posted in International Communication
- business success
- business writing
- international communication
- personal brand
- small business
- social media marketing
- target audience
- translation mistakes
- American consumers
- consumer confidence
- content marketing
- Content Utility
- corporate communication
- international business
- productivity tools
- social media
- web design