Posted in Social Media on December 01, 2011 by Ann-Christin Lindstedt
What’s LinkedIn all about? Networking, right? The idea that business is more about who you know than what you know. (Of course, you can show off your stellar resume on LinkedIn, too.) In other words, being connected with the right people can give you leads you otherwise wouldn’t have.
But when was the last time you actually networked on LinkedIn? Or helped your friends/colleagues connect with a great opportunity? Have you ever browsed through your connections and thought, “these two people should really talk”? Did you do something about it?
My guess is that the vast majority of people with a LinkedIn profile have one just because they’re “supposed” to. It needs to be there if anyone ever looks for it so you can show that you’re a fabulous [fill in the career], have lots of connections, and joined the right groups.
Where’s the networking? Aren’t we supposed to be helping each other somehow? Absolutely! And a new service launched this week that can help us do just that.
YouGuysShouldLunch.com is designed to help us put some action behind our networking intentions.
According to their website:
This web service lets you encourage two of your LinkedIn friends to have a lunch together. To find new employees, business opportunities or just a nice person. Jonas Larsson, founder of youguysshouldlunch.com, considers personal networking to be the best way to match the right person with the right job.
So why not take a minute today to say, “You guys should lunch”? Who knows what career dreams you could make reality for your friends with just a few clicks?
Posted in Social Media on October 22, 2010 by Ann-Christin Lindstedt
What happens these days when we get stuck in traffic, the airline loses our luggage, or the copier at work is jammed? Tweet about it, of course. Or blog. Or Facebook. Sure, we’ve all done it. Even on our business profiles.
And why not? It is social media, after all — a chance to show the personal side of business. For professionals, social media sites allow us to chat, vent, joke, commiserate, and share experiences with people who (we hope) will understand.
If a service provider gives you terrible service, it can be good to share that information (in the clearest, most constructive voice you can muster). Companies should be aware of this facet of social media and see it as an opportunity to respond and improve their service. But it’s different when you’re sharing gripes about your clients and customers.
While it may be tempting to jump on Twitter or Facebook when you’re irritated about a client forgetting to return your call or not listening to your excellent advice, don’t do it. No matter how well you think you veil your comments in anonymity, you can never be sure who’s watching and reading between the lines.
Twitter, Facebook, LinkedIn, and the like are making it easier than ever to share how we’re feeling in the moment. But never, ever forget: those tweets and posts are public and permanent. Did you know the U.S. Library of Congress is archiving every public Tweet you send? And who knows what Facebook is going to do with all our information. That should give us all pause.
Always be mindful of your public persona and brand on social media.
Posted in Social Media on September 07, 2010 by Ann-Christin Lindstedt
A study by Alterian earlier this year revealed that only 16% of people surveyed in the US and UK thought companies were "genuinely interested in them." That may not surprise you. However, this might: the number more than doubled for those using social media — 33%. Then again, that shouldn't be surprising either.
As customers, we want to be heard. We want to know that our concerns matter. We want to feel as if we have some connection and influence. We like the idea of having the inside track on deals and information.
Social media — including Facebook, LinkedIn, Twitter, and blogs — are meeting those needs in ways other marketing and communication vehicles don't, driving more and more consumers and businesses to seek online social interaction and influence when making buying decisions.
So, if you've been wavering about whether your company can benefit from social media involvement, maybe you should look at it from another point of view. Will your customers benefit from you engaging with them via social media? That question seems to have a clear answer, which means companies that use social media in smart, genuine, and engaging ways are gaining an edge.
If you're worried about biting off more than you can chew and not being able to sustain an appropriate activity level, take little bites. There's no rule that says you have to use every available social channel. Look at what others in your industry are doing. See where their customers are responding and how. Then decide what best fits your own client base.
Hubspot has put together a useful ebook (Online Marketing Opportunity Report: Social Media, Blog and Search Engine Activity by Industry) to help you evaluate online activity within your specific industry. (Thanks to Sarah Mitchell — who, by the way, is doing fantastic things with social media — for her helpful blog article highlighting this resource.)
This in-depth article about Social CRM from Mashable is a great place to start if you want to know more about using social media for Customer Relationship Management.
Social Media B2B is, you guessed it, a wonderful resource for business-to-business (B2B) companies using social media.
Social Media Marketing Magazine is a new online publication filled with information from some of the brightest minds in social media for business.
If you're using LinkedIn, check out the Social Media Marketing group. There's a wealth of knowledge shared there daily.
Posted in Social Media on May 31, 2010 by Ann-Christin Lindstedt
As a business-to-business (B2B) professional in Europe, does the pervasive use of Twitter in North America mystify you? Do you think of it solely as the domain of bored American teenagers and Hollywood stars? I understand. I did, too, until I tried it — and now it's a vital component of my marketing strategy and business development.
After reading the smart discussion on Twitter's #B2Bchat last week about best practices for professional and corporate Twitter (transcript), I was inspired to share what I've learned from great minds like theirs as well as my own experiences.
I hope this will convince some of you who are wavering about Twitter to give it a try — and to do it with the right mindset.*
1. Twitter is a Good Investment of Your Time. Really.
2. Don't Worry if You Don't Find Your Clients on Twitter. Focus on Industry Influencers & Thought-Leaders.
3. Realize It's Social: Follow and Interact.
4. Twitter Success is About Consistency of Value and Interaction.
5. Don't Feel Pressured to Perform or Conform. Find Your Voice. Be Yourself.
6. Have a Plan or You'll Get Sucked into a Twitter Time Warp.
7. If You Want Global Reach, You Will Need to Use English — at Least Part of the Time.
8. To Interact with an International Audience, Use Scheduled Tweets.
9. Give it at Least 3 Months of Concerted Effort before Forming an Opinion.
► If you're an experienced Twitterer, what other advice would you give someone who isn't convinced Twitter is good for business?
► If you're in B2B, what questions do you have about Twitter's usefulness for your business?
► If you're ready to create a Twitter profile, be sure to follow me @useglobalreach. I'd love to hear from you.
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