European marketers and business owners: are you interested in B2B (business-to-business) opportunities in the United States? I'm guessing that places like New York, Los Angeles, and Chicago spring to mind, right? Of course, these are huge metropolitan areas filled with every kind of business you can imagine. Yet, allow me to direct your attention to the southwest for a moment. Texas, to be more precise. What springs to mind now? Cowboys, longhorn cattle, and rodeos? Oh, but there's so much more.

This year's ranking by CNBC crowns Texas as the top state in the USA for business in 2010, citing Texas' strong economy as an important factor. In fact, the study describes the Texas economy as "the 15th largest in the world, according to government figures; larger, for example, than all the Scandinavian nations combined."

Now, Texas is my home state and I'm certainly "Texas Proud" about a lot of things the Lone Star State has to offer. But when it comes to business opportunities, I'm not unduly biased. The evidence is clear.

Here are just a few of the characteristics that make Texas a top place to consider for B2B marketing and other business opportunities in the USA:

Business:
Since 2008, Texas has been home to the most Fortune 500 company headquarters in the United States. (Tied this year with California — each has 57.)

Location:
Texas is centrally located, making communication and travel across the USA's four time zones very convenient. Texas is home to two of the world's busiest international airports: Dallas/Fort Worth International Airport (DFW) and Houston Bush Intercontinental Airport (IAH), with DFW ranking 3rd in the world for operations.

Cost of Living:
Business and living costs in Texas are relatively low. For example, you can buy a 4,000+ ft² (370+ m²) home in a Dallas suburb for less than $400,000 (300,000 Euro), while a comparable home near Los Angeles, California could cost millions of dollars.

Technology & Innovation:
Texas has a strong presence in technology research and education. My own alma mater, Baylor University, ranked among Tech's 29 Most Powerful Colleges this year along with the University of Texas. Also, Austin (the state capital) hosts the annual South by Southwest (SXSW) Conferences and Festivals in March, which include a world-renowned Interactive Festival highlighting emerging media and creative technology.

Population/Workforce & Land:
Texas is 268,820 mi² (696,241 km²) — larger than any country in Western Europe. As of 2009, the state has an estimated population of 24.7 million — 2nd largest in the USA. Yet, in population density, Texas ranks 26th. (I.e., It's a big state with lots of room.)

Amenities:
Texas has a lot to offer — from friendly people and fantastic food to outdoor adventures and a sparkling social scene. You'll find sandy beaches in the south, pine forests in the east, prairies and rolling hills in the middle, and deserts, mountains, and canyons in the west. And, of course, big cities like Houston, Dallas, Fort Worth, Austin, and San Antonio offer everything you could want in dining, entertainment, arts, culture, music, education, high tech facilities, and more.

More Fun Texas Facts

► Interested in learning about effective B2B marketing, communication, content marketing, corporate communication, and copywriting for Texas and the rest of the USA? Please leave a comment or contact me with specific questions and/or topics.


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